Every organisation has a few key accounts they scale constantly and become a larger organization. It is known that it is easier to sell into an existing customer than selling into a new account. Identification of these accounts and implementing the right strategy is key to make these accounts bigger.. In many situations, the account managers may not necessarily be sales people and succeed with their technology or domain skills. With a little bit of selling skills inculcated in them, they can turn into high power performers as this training will take away all their inhibitions on selling.