Demand Generation is an important KPI in a B2B organization. Getting people to fill the Contact Us form is the major KPI for B2B Marketers or Senior Executives. Digital Marketing has become an important Demand Generation channel and organizations have begun forming in-house teams. Lots of activities happen ranging from creating web pages, blogs, emails and social media posts. Results have begun showing up. With the understanding that Content is the sales person, organizations produce lots of content. However, with the enormity of the content that is available on the Internet, getting your assets in front of people is pretty tough. B2B Buyers are also very pressurized with their jobs that the attention span is very low for them. So, two things are important It is important that the organization shows an image of Thought Leadership in every digital asset they produce. The two day B2B Digital Marketing Training will focus on getting the results better from every channel by the choosing the right keywords, writing the right blogs, developing the right format of content , sending the right types of emails, analysing the reports right and constantly evolving to make the digital channels perform better for you.
Content is the most important activity in your Digital Marketing strategy. The right content targeted at the right buyer persona helps in positioning your services with the right audience. Content has to be created in Video, Image, Text and Audio formats and be shared in multiple forms in a variety of channels to Reach, Engage and Convert the right buyers.
Who is it for? This 3 Full Day Inside Sales Training for Indian companies is meant for the sales teams and the sales managers in India location who are selling on the phone or are fixing meetings and handing it over to the Outside Sales teams Situation: Every company aspires to set up an Inside Sales team in India to be able to sell their services and products on the phone but there are practical issues in producing consistent results. Small changes can be done at every stage of the Sales Cycle and the team can be trained to show dramatic results. This hand-on custom training can increase the penetration/closure ratio & cut down the cost of sales. The engine provides consistency at multiple stages of the sales cycle. The senior sales people need to be involved only at the last stage to close the deal or to manage the account after the account reaches a particular size.
Every organisation has a few key accounts they scale constantly and become a larger organization. It is known that it is easier to sell into an existing customer than selling into a new account. Identification of these accounts and implementing the right strategy is key to make these accounts bigger.. In many situations, the account managers may not necessarily be sales people and succeed with their technology or domain skills. With a little bit of selling skills inculcated in them, they can turn into high power performers as this training will take away all their inhibitions on selling.